Nutribullet is entering the kitchen systems subcategory with the launch of the Nutribullet Triple Prep System.
The Triple Prep System brings together three of the brand’s kitchen appliances — a full-sized blender, a personal blender and a 7-cup food processor— that all operate from the same motor base.
“This product combines our most premium blending solution with the versatility of our food processor to give consumers an all-in-one solution for their kitchen,” said Lauren Salter, category director at Nutribullet. “The Nutribullet Triple Prep System’s intelligent design is only matched by its power and simplicity.”
The Triple Prep System includes the following attachments:
- Full-Size Blender: The 64-ounce blending pitcher can safely blend hot foods and features an easy-pour spout.
- Personal Blender: Includes 24- and 32-ounce blending cups and to-go lids.
- Food Processor: The food processor features a 7-cup work bowl, a dual-sized food pusher and blades for slicing, shredding, chopping and kneading. Blades stack inside the work bowl for storage.
The system also includes:
- A 1500-watt motor base.
- A power base that shows a set of programs corresponding to the appliance being used, including auto-programs designed to help consumers go beyond traditional blending and processing functions.
- A pitcher, a food processor bowl and cups made from BPA-free, dishwasher-safe plastic.
The Nutribullet Triple Prep System is the first product released since the launch of the brand’s new creative campaign, “Yeah, It’s That Simple.” The campaign features 15- and 30-second advertising spots that showcase the brand’s speed, versatility and simplicity. In three different vignettes, the spot challenges the notion that healthy eating must be complicated and time-consuming, said the company. According to Nutribullet, the Triple Prep System highlights how the brand can tackle a wide array of recipes with minimal time and effort.
The Nutribullet Triple Prep System is available now at nutribullet.com and Amazon.com, and it will hit shelves at Target, Best Buy and other retailers in the coming weeks.
