Hamilton Beach Brands has launched the first products in its line of air purifiers with the Clorox brand. These products are part of the exclusive multiyear trademark licensing agreement between The Clorox Company and Hamilton Beach Brands.
The new products include the Clorox Large Room True HEPA Air Purifier, the Clorox Tabletop True HEPA Air Purifier and replacement filters. Hamilton Beach Brands also plans to release the Clorox Medium Room True HEPA Air Purifier and three connected technology models under the Clorox Brand that use the Alexa App and Voice Integration services: Large-room, medium-room and tabletop versions of the Alexa True HEPA Air Purifier.
The Clorox Air Purifiers with True HEPA filters were designed to improve overall indoor air quality, assist users with allergies and asthma with easier breathing, aid in sleep quality and create a fresher smelling home. All of the models provide a 360-degree filtration as the air is pulled through the cylindrical filter capturing allergens such as pollen, dust, dust mites, mold spores, smoke, pet hair, pet dander and more. The filter is 99.97% effective in capturing particles as small as 0.1 microns and up to 99.9% of airborne viruses and bacteria reducing the overall concentration, according to the company.
“Hamilton Beach Brands is excited to launch our new line of premium air purifiers under the Clorox brand name, and we look forward to introducing additional models in the coming months,” said Scott Tidey, senior vice president, consumer sales and marketing. “We are confident that our experience as a leader in the air purifier market, combined with the trusted and well-known Clorox brand name, will be a winning combination for providing consumers with premium product offerings.”
The Clorox Large Room and Tabletop True HEPA Air Purifiers and the replacement filters are available now.
