As the holiday shopping season approaches, Target Corp. has unveiled a multi-faceted plan of action including an emphasis on value gifts, a week of sales that will run just ahead of Amazon’s Prime Big Deal Days and a new owned brand in kitchenware.
The company reported affordability would be a theme of its holiday initiatives, including thousands of designated gifts under $25 across the home, apparel, food and essentials categories. Target also will offer guest-favorite seasonal food and beverage items starting at $2.
To get a promotional jump on the competition, with Amazon’s big sales event set for October 10 and 11, Target Circle Week, the second of the year, will run October 1-7, featuring deep discounts on trending gifts, seasonal items and everyday essentials, up to 40% off for Target Circle members, the company noted. Target will relaunch its Deal of the Day program on October 1 with daily discounts exclusively for Circle members. Each day through December 24, members can access savings on gifts and everyday essentials in stores and at Target.com, including deals on top national brands such as Apple, Nespresso, Dyson and Nintendo.
Target’s 2023 holiday assortment features more than 10,000 new items under its private-label brands including Good & Gather and Threshold. In addition to refreshing proprietary brands such as Favorite Day and Hearth & Hand with Magnolia for the holiday season, Target is rolling out a new kitchenware owned brand, Figmint. Designed to deliver quality and value, Figmint launches in stores and online September 24, Target maintained
In a blog post on the launch, Target reported Figmint (pictured above) would include more than 250 items, including pots, pans, mixing bowls, kitchen utensils and gadgets and food storage. The collection ranges from enameled cookware and ceramic mixing bowls to acacia wood cutting boards and kitchen gadgets. Retail prices start at $3 with more than half under $10.
With details including built-in pour spouts and strainers on pots and stay-cool stainless steel handles, Target designed the Figmint collection with sustainability and accessibility in mind, according to the company. The retailer worked with occupational therapists to create packaging with easy-open tabs and exposed grips and handles that make it easy for guests to handle while shopping. Less than 5% of Figment items have plastic in the packaging, Target added.
“What I love about Figmint is that this brand meets so many different guest needs. It’s beautiful design at amazing prices,” said Jill Sando, Target executive vice president and chief merchandising officer.
In other holiday season initiatives, Target entered into a long-term strategic partnership with Austin-based, fashion-meets-philanthropy lifestyle brand Kendra Scott through an exclusive collection and dedicated shopping experience. The Kendra Scott at Target collection includes more than 200 quality, style-forward jewelry and accessories items, with most items priced below $40.
The retailer plans to offer shop-in-shop operations so holiday consumers can check out the Disney store at Target, Apple at Target and more than 500 total Ulta Beauty departments. Target also is renewing its partnership with British retailer Marks & Spencer to offer shoppers an expanded assortment of exclusive gourmet food and beverage gifts, most priced under $10. Shoppers also will find holiday influencer inspiration available at Target.com/creators, the company pointed out
“This is a time the Target team shines, and we’re ready to deliver affordability, inspiration and convenience to help our guests celebrate holiday traditions with loved ones,” said Christina Hennington, Target chief growth officer. “We’ll have great deals every day, on top of our everyday low prices. And between our only-at-Target exclusives, robust assortment of owned and national brands, new partnerships and industry-leading fulfillment services, Target is making it easier than ever for our guests to embrace the joy of the season.”
