Artificial intelligence is a development that younger consumers believe will enhance shopping experiences.
In a research study by e-commerce technology company Rokt and Harris Poll, 88% of Gen Zers globally said they think AI can improve online shopping.
About 55% of Gen Z consumers expressed interest in interacting with an AI assistant that would make online shopping more convenient by simplifying product discovery and anticipating needs and desires. Then, 51% of Gen Zers said they are interested in augmented reality and virtual reality shopping experiences.
Gen Zers expect AI to make it easier to compare prices, at 47%, to find deals, at 45%, to find relevant offers and product suggestions, at 41%, to get personalized assistance, at 37%, and to find reviews, at 28%.
Consumers ranked relevant deals as the top thing they wanted when shopping, with 55% of Gen Zers interested in curated deals from favorite influencers and content creators
